Week 5: **Experiment Logic. **Designing Comparable Conditions
Opening Questions
- What is the fairest baseline for our comparison?
- Are our conditions different only in the variable we intend to study?
- What alternative explanations could account for the results?
Learning Goal
Design fair comparison conditions that isolate the intended design variable, establish an appropriate baseline, and minimize alternative explanations.
Lecture Materials
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In-class Activity
- Review Deliverable #1 and common framing problems
- Develop A/B or A/B/C comparison conditions
- Identify the baseline condition
- Fair-comparison and confound-checking worksheet
Assignments
- 🎬 FC Watch ‘Stimuli Development: Making Testable Design Stimuli.’ Due: Oct. 09
- ✏️ Assignment Create a condition comparison table and initial sketches, storyboards, wireframes, or prototype plans for each condition. No submission required.
Key Takeaways
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Related Readings
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Next Week Preparation
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