Week 9: Special Lecture: Studio Mikko Laakkonen
Opening Questions
- What makes Studio Mikko Laakkonen distinctive in its current cultural and market context?
- What should be preserved, adapted, or reinterpreted for the Korean market?
- Whose needs and perspectives should shape the market-entry strategy?
Learning Goal
Understand the industry partner, project brief, and Korean market-entry challenge, and frame initial strategic questions for interdisciplinary team investigation.
Lecture Materials
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In-class Activity
- Special lecture
- Project 3 description
- New group formation
Assignments
- 🎬 FC Watch ‘User-centered Design’ and ‘User Research Methods.’ Due: Nov. 03
- 📤 Deliverable 8 Frame the project through an initial understanding of the partner company and Korean market, and prepare a focused user research plan. Due: Nov. 03
Key Takeaways
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Related Readings
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Next Week Preparation
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