Yonsei 2026-Fall | Bokyung Lee Upcoming

CDM1001: Introduction to Culture and Design Management

Interdisciplinary thinking lies at the heart of Culture and Design Management. This course introduces fundamental perspectives, concepts, and methods across culture, design, management, UX, technology, art, branding, and marketing. Through lectures, case discussions, and interdisciplinary projects, students will learn to connect these domains and develop thoughtful strategies for real-world opportunities.

Class time
Tuesday(s), 10:00–13:00
Location
VeritasB 443
Instructor
Prof. Bokyung Lee
Office hours
Monday, 9:00–11:00
Language
English
Weekly schedule
Dec. 08 Stage 3: Project 3 · Industry Project

Week 15: Final Project Presentation

Opening Questions

  • Can the audience clearly understand the opportunity, rationale, and proposed strategy?
  • Are the recommendations evidence-based, coherent, and feasible?
  • How can questions and critique improve the proposal after the presentation?

Learning Goal

Communicate and defend an evidence-based market-entry strategy, evaluate peer proposals constructively, and use partner feedback to refine the team's final work.

Lecture Materials

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In-class Activity

  • Final strategy presentations
  • Co-evaluation with Mikko Laakkonen
  • Questions and critique

Assignments

Key Takeaways

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Related Readings

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Next Week Preparation

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