Week 13: CDMs’ Design Thinking Series #3: Design Management as Strategic-Centered Thinking
Opening Questions
- What future position in the Korean market does our proposal aim to create?
- How can design, marketing, and business decisions reinforce one another?
- What risks, capabilities, and trade-offs determine whether the strategy is feasible?
Learning Goal
Integrate user insights, design concepts, marketing choices, and business considerations into a coherent and actionable Korea-launch strategy.
Lecture Materials
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In-class Activity
- Short lecture
- Group discussion
- Strategy development
Assignments
Key Takeaways
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Related Readings
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Next Week Preparation
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