Yonsei 2026-Fall | Bokyung Lee Upcoming

CDM1001: Introduction to Culture and Design Management

Interdisciplinary thinking lies at the heart of Culture and Design Management. This course introduces fundamental perspectives, concepts, and methods across culture, design, management, UX, technology, art, branding, and marketing. Through lectures, case discussions, and interdisciplinary projects, students will learn to connect these domains and develop thoughtful strategies for real-world opportunities.

Class time: Tuesday(s), 10:00–13:00
Location: VeritasB 443
Instructor: Prof. Bokyung Lee
Office hours: Monday, 9:00–11:00
Language: English

Weekly schedule

Nov. 17 Stage 3: Project 3 · Industry Project

Week 12: CDMs’ Design Thinking Series #2: Design Marketing as Customer-Centered Thinking

Opening Questions

How is a customer different from a user, buyer, influencer, or partner?
What creates customer value beyond the physical product itself?
How should positioning, message, channel, and experience work together?

Learning Goal

Apply customer-centered thinking to identify relevant customer segments, clarify value propositions, and develop coherent marketing concepts for the Korean market.

Lecture Materials

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In-class Activity

Short lecture
Group discussion
Brainstorming

Assignments

🎬 FC Watch ‘Strategic Design Thinking.’ Due: Nov. 24
Develop customer-centered marketing concepts. Due: Nov. 24

Key Takeaways

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Next Week Preparation

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