Yonsei 2026-Fall | Bokyung Lee Upcoming

CDM1001: Introduction to Culture and Design Management

Interdisciplinary thinking lies at the heart of Culture and Design Management. This course introduces fundamental perspectives, concepts, and methods across culture, design, management, UX, technology, art, branding, and marketing. Through lectures, case discussions, and interdisciplinary projects, students will learn to connect these domains and develop thoughtful strategies for real-world opportunities.

Class time: Tuesday(s), 10:00–13:00
Location: VeritasB 443
Instructor: Prof. Bokyung Lee
Office hours: Monday, 9:00–11:00
Language: English

Weekly schedule

Nov. 10 Stage 3: Project 3 · Industry Project

Week 11: CDMs’ Design Thinking Series #1: User Insight + Ideation

Opening Questions

What is the difference between an observation and a meaningful user insight?
How can contradictions in research data reveal opportunity areas?
How can a team generate diverse ideas without selecting a solution too early?

Learning Goal

Synthesize user-research evidence into meaningful insights and opportunity areas, then use those insights to generate and develop diverse design ideas.

Lecture Materials

Add the LearnUS lecture-material link.

In-class Activity

Short lecture
Group discussion
Brainstorming

Assignments

🎬 FC Watch ‘Customer-centered Thinking.’ Due: Nov. 17
📤 Deliverable 10 Synthesize research findings into customer insights, opportunity areas, and an initial strategic direction. Due: Nov. 17

Key Takeaways

Add the key messages students should remember.

Next Week Preparation

Add anything students should prepare before the next class.