Yonsei 2026-Fall | Bokyung Lee Upcoming

CDM1001: Introduction to Culture and Design Management

Interdisciplinary thinking lies at the heart of Culture and Design Management. This course introduces fundamental perspectives, concepts, and methods across culture, design, management, UX, technology, art, branding, and marketing. Through lectures, case discussions, and interdisciplinary projects, students will learn to connect these domains and develop thoughtful strategies for real-world opportunities.

Class time: Tuesday(s), 10:00–13:00
Location: VeritasB 443
Instructor: Prof. Bokyung Lee
Office hours: Monday, 9:00–11:00
Language: English

Weekly schedule

Nov. 03 Stage 3: Project 3 · Industry Project

Week 10: CDMs’ Design Thinking Series #1: Design as User-Centered Thinking

Opening Questions

Who are the relevant users, and what needs remain unmet?
Which assumptions about users require evidence rather than intuition?
How could user research change the direction of the project?

Learning Goal

Apply user-centered thinking to define research questions, select appropriate research methods, and prepare a focused user-research plan for the industry project.

Lecture Materials

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In-class Activity

Short lecture
Research-planning discussion
Feedback

Assignments

📤 Deliverable 9 Conduct user research and document the key evidence and findings that can inform the Korean market launch strategy. Due: Nov. 10

Key Takeaways

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Next Week Preparation

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