Yonsei 2026-Fall | Bokyung Lee Upcoming

CDM1001: Introduction to Culture and Design Management

Interdisciplinary thinking lies at the heart of Culture and Design Management. This course introduces fundamental perspectives, concepts, and methods across culture, design, management, UX, technology, art, branding, and marketing. Through lectures, case discussions, and interdisciplinary projects, students will learn to connect these domains and develop thoughtful strategies for real-world opportunities.

Class time: Tuesday(s), 10:00–13:00
Location: VeritasB 443
Instructor: Prof. Bokyung Lee
Office hours: Monday, 9:00–11:00
Language: English

Week 00 is the pre-semester preparation period. Each week’s After Class items prepare students for the following session.

Extended mode includes paper progress, in-class activities, and after-class preparation.

Week 00Before Sep. 01

Lecture

Getting Ready for the Course

In Class

No class

After Class

Prep Review the course hub before the first class. Due: Sep. 01

Stage & Project Course Preparation Getting ready for the first class Week 0

Week 01Sep. 01

Lecture

Course Introduction

In Class

Course introduction
Four-project overview
Group formation

After Class

🎬 FC Watch ‘Art, Not Design.’ Due: Sep. 08

Stage & Project Course Foundation Orientation Week 1

Week 02Sep. 08

Lecture

CDM Design Lens #1:
Art

In Class

Short lecture
Group discussion

After Class

🎬 FC Watch ‘Art + Business.’ Due: Sep. 15
📤 Deliverable 1 Develop an understanding of art as a cultural and expressive practice and apply this perspective to the critical analysis of a real-world design case. Due: Sep. 14, 11:59 PM

Stage & Project Stage 1: Project 1 · D:Branch Project 1: Critical Design Case Analysis with D:Branch System Weeks 2–7

Week 03Sep. 15

Lecture

CDM Design Lens #2:
Art + Business

In Class

Short lecture
Group discussion

After Class

🎬 FC Watch ‘Graphic Design Elements.’ Due: Sep. 22
📤 Deliverable 2 Analyze how artistic and business considerations interact, compare alternative design decisions, and explain their implications. Due: Sep. 22

Week 04Sep. 22

Lecture

CDM Design Lens #3:
Graphic Design

In Class

Short lecture
Group discussion using D:Branch

After Class

🎬 FC Watch ‘Product Design Elements.’ Due: Sep. 29
📤 Deliverable 3 Use D:Branch to examine graphic-design elements and explain how alternative decisions influence meaning, perception, and communication. Due: Sep. 29

Week 05Sep. 29

Lecture

CDM Design Lens #4:
Product Design

In Class

Short lecture
Group discussion using D:Branch

After Class

🎬 FC Watch ‘Interaction Design Elements.’ Due: Oct. 06
📤 Deliverable 4 Compare product-design alternatives and evaluate their relationship to purpose, usability, users, and context. Due: Oct. 06

Week 06Oct. 06

Lecture

CDM Design Lens #5:
Interaction Design

In Class

Short lecture
Group discussion using D:Branch

After Class

🎬 FC Watch ‘Service Design Elements.’ Due: Oct. 13
📤 Deliverable 5 Analyze interaction-design decisions and explain how they shape usability, behavior, feedback, and the overall user experience. Due: Oct. 13

Week 07Oct. 13

Lecture

CDM Design Lens #6:
Service Design

In Class

Short lecture
Group discussion using D:Branch
Project 1 synthesis

After Class

Week 08Oct. 20

Lecture

Midterm Report Submission (Online Submission)

In Class

No offline lecture

After Class

Prep Review Studio Mikko Laakkonen and the Korean furniture market. Due: Oct. 27
📤 Deliverable 7 Submit the midterm critical-analysis report based on a pop-up store field visit and the integrated application of multiple CDM design lenses. Due: Oct. 20

Stage & Project Stage 2: Project 2 · Pop-up Store Analysis Project 2: Pop-up Store Design Critique Week 8

Week 09Oct. 27

Lecture

Special Lecture:
Studio Mikko Laakkonen

In Class

Special lecture
Project 3 description
New group formation

After Class

🎬 FC Watch ‘User-centered Design’ and ‘User Research Methods.’ Due: Nov. 03
📤 Deliverable 8 Frame the project through an initial understanding of the partner company and Korean market, and prepare a focused user research plan. Due: Nov. 03

Stage & Project Stage 3: Project 3 · Industry Project Project 3: Interdisciplinary Industry Project (Studio Mikko Laakkonen) Weeks 9–15

Week 10Nov. 03

Lecture

CDMs’ Design Thinking Series #1:
Design as User-Centered Thinking

In Class

Short lecture
Research-planning discussion
Feedback

After Class

📤 Deliverable 9 Conduct user research and document the key evidence and findings that can inform the Korean market launch strategy. Due: Nov. 10

Week 11Nov. 10

Lecture

CDMs’ Design Thinking Series #1:
User Insight + Ideation

In Class

Short lecture
Group discussion
Brainstorming

After Class

🎬 FC Watch ‘Customer-centered Thinking.’ Due: Nov. 17
📤 Deliverable 10 Synthesize research findings into customer insights, opportunity areas, and an initial strategic direction. Due: Nov. 17

Week 12Nov. 17

Lecture

CDMs’ Design Thinking Series #2:
Design Marketing as Customer-Centered Thinking

In Class

Short lecture
Group discussion
Brainstorming

After Class

🎬 FC Watch ‘Strategic Design Thinking.’ Due: Nov. 24
Develop customer-centered marketing concepts. Due: Nov. 24

Week 13Nov. 24

Lecture

CDMs’ Design Thinking Series #3:
Design Management as Strategic-Centered Thinking

In Class

Short lecture
Group discussion
Strategy development

After Class

Develop the complete Korea-launch strategy proposal and presentation, and bring open questions for consultation. Due: Dec. 01

Week 14Dec. 01

Lecture

Group Consultation (Optional)

In Class

Group feedback

After Class

Finalize and rehearse the strategy presentation. Due: Dec. 08

Week 15Dec. 08

Lecture

Final Project Presentation

In Class

Final strategy presentations
Co-evaluation with Mikko Laakkonen
Questions and critique

After Class

🎬 FC Watch ‘Personal Interdisciplinary Mapping.’ Due: Dec. 14
Complete the Personal Interdisciplinary Map and final report. Due: Dec. 14
📤 Deliverable 11 Present the integrated Korean market launch strategy and submit the final presentation deck. Due: Dec. 08

Week 16Dec. 14

Lecture

Final Report Submission (Online Submission)

In Class

No offline lecture

After Class

📤 Deliverable 12 Submit the personal interdisciplinary map and final reflective report connecting the semester’s accumulated learning. Due: Dec. 14

Stage & Project Stage 4: Project 4 · Reflection Project 4: Personal Interdisciplinary Map Weeks 15–16